Political Microtargeting: Safeguarding Democratic Values in Digital Political Practices

Political microtargeting and circumstances in which the usage of AI and data analytics may lead to challenges for democracy are key scholarly, cultural, and political concerns. The Political Microtargeting (PMT) project aims to answer questions around this topic through a unique combination of four sets of knowledge: political theory, law, political technology, and computer science. It also brings together a blend of advanced research methods such as experiments, surveys, digital tools, and data analytics. The PMT project is part of the ‘Safeguarding democratic values in digital political practices’ project, funded by NWO in the context of the Responsible Social Innovation program, and is a sub-project of the UvA Research Priority Area Information & Communication in the Data Society (ICDS).

Read more about the project on the ICDS website.


  • Natali Helberger
  • Claes de Vreese
  • Beate Roessler
  • Eva Groen Reijman
  • Arman Noroozian
  • Tom Dobber
  • Fabio Votta